“Why Your ‘About’ Page Doesn’t Matter”

Uniqueness doesn’t live on the “About” page.

Every business proudly says:
“We care for our customers and employees… and we are the best at what we do.”

But if everyone claims the same lines, then where does uniqueness actually exist?

🔹It’s not about everyone earning a “Great Place to Work” badge.
That recognition became a standard only because someone first conceptualized it and made it matter.

🔹It’s not about every company claiming to be “sustainability-driven.”
Once, that stood out. Today, it’s on almost every slide deck — more checkbox than conviction.

🔹It’s not about every company claiming to have “Agentic AI.” Right now, it sounds exciting — but soon, it risks becoming just another checkbox term. The real shift will come when Agentic AI is measured against Responsible AI — not just what agents can do, but how they decide, adapt, and stay aligned with human values.

—like a diamond cutter shaping what already shines.

And this is not only for Business … 😉

✨ Creative thinking is not about saying more. It’s about being heard differently.